Adobe has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Pravi Associates has set up Adobe software systems looking at the opportunities and the software provided. In a digital world where consumers demand personalized content across channels and on all devices, marketers have figure out the best way to engage and retain their customers. In the same way Pravi Associates has looked for delivering the best digital experience to the right person at the right time based on the requirement.

Pravi Associates is into the following Adobe Software Suites. They are:
1. Adobe Marketing Cloud
It combines the data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer.
2. Adobe Creative Suite
It is a series of software suites of graphic design, video editing, and web development applications made or acquired by Adobe Systems.
3. Adobe Creative Cloud
Creative Cloud brings together the latest versions of the tools and services. Creative Cloud simplifies the creative process from start to finish.
4. Adobe Technical Communication Suite
It is a collection of applications made by Adobe Systems for technical communicators, help authors, instructional designers, and eLearning and training design professionals.
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success.

Some of the products include:
• Desktop software: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Fireworks, Adobe Acrobat and Adobe Audition
• Server software: Adobe ColdFusion, Adobe Content Server and Adobe LiveCycle Enterprise Suite, Adobe BlazeDS
• Web design programs: Adobe Dreamweaver, Adobe Contribute, Adobe Muse, Adobe Flash Builder, Adobe Flash Catalyst, Adobe Flash, and Adobe Edge

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